Content marketing is like a Sailboat, and SEO is its sail, they need each other. Just like your sailboats can’t go anywhere faster without a sail, your content isn’t going to help you reach your goals if people can’t find it. Sometimes finding it is harder than you think.
In this modern age, where there are nearly 80,000+ Google searches per second, and nearly 70% of all the clicks go to the first five organic search results. So how can you get to the top of search engine results to make sure your audience gets your content?
By considering SEO at every stage of the Content Creation Process; Not only in marketing but in every niche, you must think about SEO during each step of the content creation process. Creating high-quality, engaging, and educational content is an honourable pursuit, but if you ignore the SEO, it won’t be much valuable.
So, here is how you can consider SEO during your next content creation batch:
You must consider SEO from the very start of content creation, even during the selection of content topics. You can do that by looking at which subjects you should cover in your content based on what your audience is looking for.
The first basic step is keyword research. You can use different tools for keyword research like Ahrefs or Moz. They can give you an idea of what your audience is looking for, how it is searching for it, and what other content is ranking for these keywords. This research will tell you the ranking of your keywords and what other similar keywords can be used in generating more traffic.
While you research keywords to gather content topics, start with your overall content theme. For example: If you are looking into what your audience is searching about, “Google Index Issues.” When you search “Google Index Issues” in one of the above tools, it will return variations of other keywords relating to Google Index Issues.
Once you have this information, you can find out what content your audience is looking for and take the next step in determining how to create high-quality, educational, and engaging content for your audience.
Once you have chosen a content topic, you can start with the outlining phase. Start with the primary keyword you are going to focus on during your content creation. Look for some long-tail keywords and keyword variations you might considering while writing your content. You can also add some links as a reference. Here is an example:
- Google Index Issues
- Index coverage report
- Possible Fixes for Index Issues
Next, write a brief summary of your topic, like what you are going to discuss in your topic, and how it will help the readers. Make sure to add your focused keywords in your summary. Here is an example, notice the underlined focused keywords:
In this article, you will get to know about the Google Index Issues in your Index Coverage Report. Moreover, you will know what the possible fixes for index issues are.
Once you have created a summary to guide you, you can create a bulleted outline, including the actual information you will cover in your topic and relevant examples that will help the readers for better understanding.
Write with a “People First” approach:
While you are writing your content, focus on the People First approach. Your content must be high-quality, educational, easy-to-read, and engaging for people so that they can develop interest while understanding each line.
When you are using keywords, include both short and long-tail keywords. Make sure to add keywords about what your audience members are looking for in their searches.
Consider Voice Search:
You must know that these days, searches are not limited to text. In 2020, almost 1/3rd searches are done without touching the screen – think about Siri and Google Assistant. Research shows that only 1.71% of search results have the exact matches of keywords phrases in the content title. So, make sure you include the keywords that can match with voice searches.
For Example: In addition to the keyword “Google Index issues,” you should also include “How to fix Google Index Issues?” into your text.
Make it Digestible:
When you are writing your content, write it in such a manner to make it digestible for your audience. Use sub-headings and bullet points in long content to provide a better experience for your audience.
Also, try to optimize your content for Google’s “featured snippet” box, also known as “position zero.” 93% of SEO experts claim that featured snippet box can drive more traffic to your website. The best way to optimize your content for the featured snippet box is by adding a question in a header and then concisely answering the question below, including FAQ schema, and providing a table of contents with anchor links.
Once you have completely written your content, make sure to proofread and edit the content if required. Make sure that your keywords are consistent with the content, and they depict the true meaning of what the readers expect from them. Adjust the keywords in such a way that they don’t affect the readability of your content.
The anchor texts for hyperlinks must be relevant to the readers based on where they are in the article, and hyperlinks must make a sense for them when they click on it.
For Example, A reader stumbles across “it’s important to fix index coverage issues.” When the reader sees on “fix the index coverage issue,” he will assume that the link goes to a blog where he will find how to fix the index coverage issue. Make sure those links redirect the reader to the specified blog instead of the home page of your website.
During editing, make sure your content is mobile-friendly for mobile phone users. Google research found that there are more Google searches on mobile phones than on computers.
Congratulation! You have created a high-quality, educational, and engaging content for your audience. Now you are ready to publish your content. But you have to consider some things before publishing your content like SEO title and meta description for your content.
Make sure your Title is less than 60 characters and include the targeted keyword for SEO optimization. Similarly, your meta description must be less than 155 characters and must include your targeted keywords.
One last thing you need to do is to check whether your content is user-friendly or not. It should not be a bombardment of text on the reader.
Your SEO Title and meta description will appear like this in Google search results:
Two Runs SEO experts are always keen to provide the best SEO tactics for your content. No matter on which topic you are writing, our team of experts will ensure your content ranking in the top search results of Google search engine.