It is easy to understand why brand awareness is critical. Businesses with excellent brand awareness boost their sales in no time. If we talk about brand awareness, there are many different ways to promote your brand, including, but not limited to, content marketing, digital marketing, direct marketing, social media marketing, etc.
We are living in an era of social media, where every news is at your fingertips. So why not discuss social media marketing? Statista estimated 3.6 billion people using social media in 2020, a number projected to increase to almost 4.41 billion in 2025. With this increased number of social media users, most of the businesses are using social media marketing to promote their brand.
Are you starting a new eCommerce business and you need to increase your brand awareness? If Yes! Then you will get to know the basics of social media marketing in this article.
What Is Social Media Marketing?
Social media marketing or SMM is the process of marketing that involves the creation and sharing of content on social platforms to build your brand, drive website traffic, and increase sales. In this modern age of social media, it is effective to use a social media marketing strategy instead of a traditional marketing strategy.
Here the question is “why to use social media marketing for brand awareness?” Well, with billions of social media users every month attracts the businesses to use social media for marketing purposes. Usually, people get to know about different brands when one of their friends tag them in some post on Facebook or Instagram. This is how businesses promote their brand in no time.
What Is the Best Social Media for Marketing?
These are some of the social media platforms used by successful businesses for the promotion of their brand:
According to Hootsuite, Facebook is the 3rd most visited website after Google and YouTube, with more than 2.5 billion monthly users. With this large number of users on Facebook, it is not difficult to promote your brand. You can opt for different types of marketing on Facebook like using content on your business page or by using paid advertisement. Facebook has its analytics tools that allow businesses to monitor their advertisement campaigns.
The best way of Facebook marketing is by using your business page, and it costs nothing to set up a Facebook page for your business.
It is clear that Instagram is not only used for personal use, but it’s now one of the top social media marketing platforms. With more than 1 billion active users every month, Instagram has become a market place for businesses to promote their brand.
The best way of brand awareness on Instagram includes posting engaging photos, stories, and customer reviews. Like Facebook, it is easy to set up a business account on Instagram without any cost.
LinkedIn is not just for professionals, and job seekers, but a lot of companies use it to grow their network, build connections, and generate more leads. At its core, LinkedIn is a professional platform, but of course, businesses use it to promote their brands and sell their products.
With more than 30 million companies and 690 million members, more and more brands are using LinkedIn marketing to connect, network, and sell. LinkedIn provides marketing tools for every business size and type, from small to large and B2B to B2C.
Just like Facebook, Instagram, and LinkedIn, Twitter is also used as a social media marketing tool for awareness of your business. The purpose of marketing on twitter includes brand awareness, improve brand recognition, and increase sales.
Twitter is considered as a marketing tool for some reasons like:
- Twitter is free to use
- It helps you in promoting your brand
- It allows you to provide quick customer support
- You can share the latest update with your existing customers
- You can engage more customers and generate more leads
Social media marketing is not limited to only these platforms which we discussed above, but businesses use many other social platforms in brand awareness like Pinterest, Snap Chat, TikTok, etc.
How Can You Use Social Media to Increase Your Brand Awareness?
Establishing an effective social media marketing strategy is the basic step in increasing your brand awareness. A poorly planned marketing strategy can cost you a lot, and it can put your brand name at danger. It would be best if you considered a few essential things while establishing your marketing strategy like your audience, gender, age, location, etc.
Following are some social media marketing tips which can be helpful:
Use Visual Content
Humans are attracted to visual things more; it is human nature, and we can’t deny it. Please create your own stats, images, and visuals to publish them on social platforms. People like to share stuff on their social media which is visually appealing. Share some facts and figures with your audience to attract them.
Use Different Tone for Different Platforms
You cannot use the same tone on Instagram that you used on Facebook. Every social media platform has its own tone. For example, LinkedIn is more formal than Facebook and Instagram. Similarly, Twitter is considered a highly informal mode of sharing information with customers. Instagram is all about pictures and stories. So, you need to understand every social media tone so that you can engage people effectively.
Create Great Content
Engaging content speaks for itself. You have to create engaging, high-quality content for your social media posts. If your content can’t deliver the true value of your brand, then it is useless. People want to read something new, something different that can divert their attention to your brand. Explain why you are better than your competitors, and why is your brand unique.
Be Consistent While Posting
No doubt, consistency is an effort but know that it is worth it. Post content consistently on your social media business pages. You can’t expect an increase in brand awareness if you post twice a week. It has been estimated that on average businesses share seven posts per week.
Being consistent doesn’t mean posting five contents every day. You don’t have to bombard content on your social media followers.
When you see a positive or negative comment on one of your social media posts, don’t take so long to respond back. Words travel very fast, so negative comments will spread. In the case of positive comments, you can engage more customers by appreciating their comments.
Social media marketing tips are not limited to these five tips that we discussed, and there is a list of tips and tricks that you can use to promote your brand.
Social Media Marketing Services
Many different marketing agencies provide social media marketing services like paid advertisements on Facebook or Instagram. Every SMM service has its own importance in terms of brand promotion.
For Example, you need someone for replying to queries of your followers on your social media posts. Marketing agencies not only provide marketing services, but they provide support services for your followers as well.
Two Runs is a social media marketing agency. Our team of experts works closely with social media marketing tools to monitor your marketing campaigns so that you can increase your brand awareness without any difficulty.