Google beta testing auction-based pricing for LSA

Highlights:   Google to set Auction-based pricing instead of fixed pricing for LSAs   The final decision will depend on Beta testing results   Importance of Local Service Ads for Advertisers   Impact of the auction-based pricing for LSAs   Google is planning to set auction-based pricing for Local Services Ads (LSA). This will be officially decided and declared after […]

Google Confirms Delays in Search Console Reports via Twitter – Two Runs

Highlights:   Google Search Console Reporting Issues.   Official Statement from Google Webmasters and Representatives.   The obvious time frame of fixing this issue is yet unknown. After many speculations from the users, Google has finally updated on Monday via Twitter that Google Search Console reporting is taking longer than usual to give out the Index Coverage Report. […]

Bing Launches a New URL Inspection Tool for Better Ranking – Two Runs

Highlights  Bing’s URL Inspection Tool for better page ranking.   It provides information about crawling issues, indexing status, SEO errors, and other information.   A Statement from Bing’s representative Kumar Snehansu.    Announcing the tool earlier this February, Bing has officially launched a URL inspection tool that is designed particularly to rank pages in a better way. Moreover, it […]

Facebook Limiting Ads for Better and Optimized Performance – Two Runs

Highlights: Facebook Ad Limit taking effect from February 2021   The new limits will optimize the performance of Facebook Ads   The Ad Limits for Small, Medium, Large and Largest Businesses   Facebook Precautions   Having announced the upcoming limit for Facebook Ads in November 2019, it has officially declared how the new ad system will take effect from […]

Tech Companies Have Made Developments for the November Elections

Headings  The response of Tech giants concerning upcoming elections.  How different platforms like Google, Facebook, Twitter, and YouTube are playing their part.  As the November election gets closer, the responsibility to disseminate relevantly and up to the mark information increases. The tech companies feel the pressure to avoid spreading any misinformation about the voting process.    […]

Bing Announces New Testing Tool to Fix Robot.txt Problems

Highlights:    Bing Introducing new tools for robot.txt file. The new tool allows changes within the editor. Many indexing issues are being fixed by this tool.    Many of you would be aware that a robot.txt gone wrong can bring out super unexpected consequences for your Website’s SEO. A robot.txt file directs the web bots or search […]

Netlify Announces Agency Partner Program to Boost Web Development

Highlights:   Worldwide Agencies are partnering up with Netlify   Benefits of Netlify Agency Partner Program   Statement from Chris Bach, President of Netlify   Netlify – a renowned web development platform, announced its Netlify Agency Partner Program. According to this program, digital agencies are encouraged to improve online experiences through modern JAMstack tools. Different agencies are already collaborating […]

LinkedIn to Integrate with Microsoft Ads for Better Audience.

Highlights   LinkedIn Targeting is merging with Microsoft Search Ads for better results   Robust Business to Business Approach (B2B) by identifying potential audiences   Dynamic Remarketing is out of beta but still in the process of development   Improvement in In-marketing Audience Strategy to go with more narrow targeting   With Microsoft’s announcement about making LinkedIn targeting available for […]

Google to Extend Google Guarantee Program to Non LSA Members

Highlights:   Google Guarantee extending its access to Small Businesses   Upgraded features for Google My Business members   Effect of this new step on the Businesses   Previously, in July, Google apparently offered upgraded features for “My Business” members. Now Google is taking measures for local and small businesses that are not members of Google’s Local Service Ads […]

How Social Media Marketing Promote Your Brand Awareness?

It is easy to understand why brand awareness is critical. Businesses with excellent brand awareness boost their sales in no time. If we talk about brand awareness, there are many different ways to promote your brand, including, but not limited to, content marketing, digital marketing, direct marketing, social media marketing, etc. We are living in […]