Bing Launches a New URL Inspection Tool for Better Ranking – Two Runs


  • Bing’s URL Inspection Tool for better page ranking.  
  • It provides information about crawling issues, indexing status, SEO errors, and other information.  
  • A Statement from Bing’s representative Kumar Snehansu.   

Announcing the tool earlier this February, Bing has officially launched a URL inspection tool that is designed particularly to rank pages in a better way. Moreover, it provides SEO information and answers to common SEO problems.   

The new tool not only provides direct answers but also helps you diagnose indexing problems. In this way, you will be able to solve the issues by procuring sufficient data.  

In its blog post, Bing states: “Not only will this tool show crawling issues, index status, SEO errors and MarkUp info to webmasters in detail but also will include appropriate messages in case URL is not shown or can’t be shown in Bing search results and suggestions on required actions to resolve the same.”  

The Key functionalities that Bing’s representative Kumar Snehansu has mentioned in his blog include Index details, SEO details, MarkUp details, and live check. However, we can expect Bing’s URL inspection tool to provide us comprehensive information about the following:

  • Index Status

He writes: “Index details – This card shows the index status and details of the URL. It includes details on each step, i.e. when and where the URL was discovered, crawled and indexed along with the option to see a HTML format and HTTP response details of the same.”

  • SEO errors

“SEO details – This section provides details to webmasters on SEO based errors and warnings on their webpage. With approximately 15 SEO best practices in place, the tool provides detailed analysis of the errors and highlights the corresponding in-code HTML and steps on how to fix them. One can also find the errors highlighted on the page Bing scanned as it would appear on the web.” 

  • Mark-up information etc

“MarkUp details – Checks the availability and implementation of selected structured MarkUp languages in a way which allows Bing to read the site information properly.

Live Check – Often webmasters would like to determine if a page on their site can be crawled or not without requesting it for index. This feature caters to that and is especially useful in investigating content when their site may have been compromised and is for example sending different HTML to search engine crawlers than to users.”  

It is quite promising and fulfilling to see that Bing is working eagerly to provide different tools. These tools are remarkable in helping the digital marketing community. Such attempts are a manifestation of Bing’s dedication towards a more stable ecosystem.   


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